Monthly Archives: March 2014

Open for business

Self-promotion makes me uncomfortable and the term “branding” makes me itch, but I’ve been told I should be doing this more as a freelancer.

I feel I’ve been pretty good at “putting myself out there” since I have been independent. (We’ll talk later about how I feel the term “freelancer” has a negative connotation.) But since I have to think of myself as a business, I should advertise. So here goes.

I’m a writer first. I’ve been in journalism all my life (bylines in the elementary school paper, son!), but working professionally for almost a decade. I’ve written general news. I’ve written entertainment. I’ve written education. I’ve written automotive. None of these are “hard” or “soft” topics; they should all be treated with the same level of respect. Therefore, if you need someone to report on any of those subjects — anything from one-off strings to long-term projects — let me know.

Living in Detroit, the city is one of my main subject areas. But it’s not my only subject area. I could probably give you a story about luxury sales in Germany vs. those in America, or I could recap your favorite crime drama. I’ve interviewed mayors, children, grieving parents, automotive executives, a man who sells raccoon meat, your favorite rappers, aging rock stars, racists and 100-year-olds on their birthdays.

I’ve written a lot. Therefore, I think I know my way around a sentence beyond journalism. I could write you a press release or your marketing copy. Many people in the last year probably found me through some snarky blogging I do over at Jalopnik Detroit, but I’ve been blogging long before that. Need a guest blog? I can do that. Need a ghost blog? I could do that, too.

Among one of my many current freelance projects, I’m doing community management for a soon-to-be-launched automotive enthusiast site, which means I could manage your social media accounts if you need me to. I can tell you what works, what plays to certain audiences, how to get noticed and how to make sense. Why, just the other day I picked out a promotional hashtag!

Oh, speaking of site launches. I was behind the scenes of MLive Detroit before that launched, so I know a thing or two about getting a new project off the ground. I’m very proud of my involvement with that, as it’s now one of the most-read news sites in the region. So if you need someone who’s not afraid to take risks with new developments, let me know.

I’m comfortable on radio and on camera; I’ve done local radio here in Detroit, provincial radio in Canada and lent my voice to a national launch of a new public radio show. I told you where a certain city councilman was hiding on the news and I’ve recently appeared in a soon-to-be-aired Web series about Detroit.

I also don’t mind offering guest commentary. I’ve done that for publications big and small, and if you need someone to offer up a quote or two for your journalism class project, I can do that, too. Ask me anything!

I started my career as a copy editor, so if you need a once-over on that essay you wrote (I live with a microbiologist; do you know how many scientific papers I’ve had to edit over the years?) or if you’ve got a project you need some help on, I can do that.

Finally, if I can’t help you, I probably know someone who can. I’m fortunate to know lots of talent always willing to lend a hand.

So let’s talk. Want to do some business? Email me at aaronkfoley[at]gmail[dot]com.

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